Do you Know what methods William “Bill” Gates used to start his Business?
We all know William Bill Gates and his achievements. The "owner of Microsoft" and the richest man on the planet, one of the most recognized names in the world, as much a celebrity as the pop stars and movie stars due to his high public profile. Do you really want to know what methods he used to achieve this success? if yes I think you got the right place. onlineibusiness going to reveal his secrets of success stay tuned and read the article.
INTRODUCTION
Are you thinking about starting a business,
but don't know how or even where to begin? This article outlines the biggest
obstacles to overcome, what you need to start your business, and what to do
after year one!
THE MYTHS OF STARTING A BUSINESS
When thinking about starting a business you
want to think about "Why are you starting the business?" Often times
someone decides to start a business with the mindset they will have more free
time, work at home, and have a flexible schedule. Unfortunately, it is
important to avoid these myths. Majority of the time, starting a business isn't
any of these things. Instead, it is long hours, working at home may be a
distraction, less flexibility, and there are many hats to juggle. It's
completely different then working for a company and it is important to keep all
of this in mind when deciding if starting a business is right for you. If it
is, then let's dive into getting started with your business idea!
Attitude is EVERYTHING. You need to always
keep a cheery attitude. Many things are going to happen during the lifecycle of
the company, both good and bad, and the most important thing is to keep a
positive attitude.
BIGGEST OBSTACLES TO OVERCOME
The two biggest obstacles startups face
when starting a business is money and reputation. You need to make sure you are
able to stay afloat and have a means of financing when starting out. And
reputation is also an obstacle because you don't have a reputation or
customers. Unless you start out with a group of customers, most of the time you
are starting out very alone.
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WHAT YOU NEED?
1.
VIABLE PRODUCT
You need to provide a product/service that
people want to buy. Researching similar products/services is important to see
what else is out there that is similar to your idea and then determine how your
product will be better than the competition. It is also important to be able to
bring experience to the table. It is the experience you have that will make the
company. Typically, you want to have a niche so you can take a focused approach
and decide what type of company you want it to be. Lastly, you need to consider
if you can sell enough of your product or service to make a living. Will you be
able to cover all of the expenses and salaries that come with a business?
2.
BUSINESS PLAN
A business plan is absolutely essential.
What is a business plan?
Start with an executive summary, which is a
high-level description of what the business is going to do. Next, you need a
business description that lays out the business in detail. Then, comes the
market analysis, who is going to be your customer and who is your competition?
Next, is organization management. Who is going to manage the business? Are you
going to manage it yourself or are you going to hire someone from the outside
to handle your business? Most of the time you are starting off managing the
business yourself. Next, you need a sales strategy, what type of sales strategy
are you going to encompass? And lastly, you need to include funding
requirements and financial projections. What kind of funding do you need to
start the business and how much do you project to make?
A written plan is critical. It is
absolutely essential you write down the above information on paper.
There are many business plans templates
available to help. Even if you are an established business, you don't need
anything complicated. An additional resource is a simple roadmap. This breaks
out month by month projections for 2 years. What trade shows will you attend?
How many people will you hire? What type of marketing campaigns will you run?
Last, goals are extremely important. You
need to set specific goals in your business plan so you know where you are
heading.
1.
MEANS OF FINANCING
How will you finance your business? Some of
the key questions to ask are how much money will you need to stay afloat? Will
you be taking a salary? What will your non-salary expenses be? How many people
do you plan on hiring the first year? What about company benefits? Even if you
are by yourself, you will need benefits and insurance. These are all questions
you need to think about.
Should your self-finance or take out a
loan? Self-financing is often recommended if you have enough money in the bank
to float the business and your salary for a year or two. This option reduces
the pressure. The last thing you want is pressure from creditors. Loans are
going to be difficult to procure. If you manage to get a loan, you will have to
personal guarantee and you will need collateral.
There is also the possibility for a
financial business partner, however, a financial business partner can often
lead to meddling and pressure. It also may cause you to run the business
differently then you envisioned. Remember, you are starting the business to put
your own spin on it!
A fourth option is a funding company. This
is a viable option because they will often do your payroll and invoicing for
you. Sometimes the funding company will provide a basic ATS system as well that
could help you start off. The downside to a funding company is often it is hard
to break away. You need to pay off loans with interest and sometimes it isn't
financially feasible to breakaway. If you use a funding company, you want to
make sure you understand the agreement and know what it takes to step away from
the funding company.
Some additional funding options are
family, small business grants, and crowdfunding/internet. It is really up to
your discretion though if this is a good option for you. Small business grants
tend to be hard to secure and a lengthy process. Crowdfunding gives you small
amounts of money from a large number of people. It is an unusual option but
could work.
How much should you pay yourself? It
depends on the industry, but typically your first year's salary is $34K to
$75K. You also have to be prepared to possibly make nothing for a couple of
years! It is important to prepare for that. You don't want to get yourself into
a debt situation.
First Year Profits. Very few businesses
make a profit their first year. It is incredibly important to not get
discouraged if this is the case and continue to soldier on. Generally, it takes
two to three years for profits to kick in.
2.
COMPANY NAME
Make sure you create a company name that
you like and represents the "look & feel" of the business. Avoid
using your name, leave that to the law and accounting firms! Sometimes it makes
you look small. You always want to make yourself look larger than you are.
Lastly, consider a name that begins with an "A" to appear high on
lists.
Next, you will need to form a corporation.
You can't just start selling stuff! A good best practice is to get a book and
read about the different kinds of corporations. You really need to understand
how this works if you are running a business.
You will need an EIN (Employer
Identification Number). Then you will need to decide what kind of corporation
you want to form. There are 'C' corporations, which is an Inc. company. You may
have heard the term "Cannot pierce the company veil." That means if
you start a 'C' corporation, no one can sue you personally. They have to sue the
corporation. Additionally, you file taxes separate from your personal taxes.
This is a great option because it allows you to keep your personal and business
affairs separate. For 'S' corporations, this is not the case. Your personal and
business tax returns are the same. One advantage to keep in mind, if you want to
sell the company there are often tax advantages. If you form a C corporation,
it is very difficult and expensive to form an 'S' corporation afterward. If you
don't plan on keeping the business for a long period of time, forming an 'S' corporation may be a viable option. Additionally, there are corporations called
Limited Liability Company (LLC). You can also form a not for profit, but you
must be careful with that and make sure you qualify.
The best thing to do is to consult with your
attorney and accountant to find out which corporation is the best for you. Once
you form your corporation, you will need to get a business license, register
with the state, and get a bank account.
1.
MARKETING YOUR
HEADQUARTERS
Marketing your headquarters is just as
important as everything else. An outside office is a good route to go because
it projects professionalism. The first year you will be spending a lot of time
PROVING you are a real business. One of the best ways to prove this is to have
an office. This avoids the dog barking in the background while on the phone.
Additionally, it helps you focus. There is no temptation to throw a load of
laundry in! An office is also a great place to meet people. You don't want to
constantly have to meet at a coffee shop. Especially today when you are trying
to recruit people, you want to convey professionalism.
You don't need to start off in a fancy
office. Some cities offer temporary space. In Chicago, you can get an office
for $350-$700 a month that includes 1-3 private offices, a corporate mailing
address, a receptionist/company phone #, WIFI, meeting rooms, and a furnished
space/kitchen. If a temporary space is not an option in your city, you can also
rent a small office. Get inexpensive yet trendy furniture! You can also get a
starter internet phone system.
If physical space is absolutely not in
the budget, you can get a "Virtual Office." You can purchase a
virtual office as low as $99/month and it provides you with a corporate
address, receptionist, meeting rooms, and calls going out to appear to come from
your company name.
2.
MARKETING COLLATERAL
You NEED professional marketing materials
and business cards. It is essential to find a good designer, but it doesn't
have to be expensive as long as the materials look good. You only need the
basics to start out. Most of the time you are producing an e-brochure, e-mail
template, and a one-page handout to distribute at trade shows and when visiting
clients. Do not make these yourself. Even if you are graphically oriented, you
shouldn't spend time doing this. You need to be on the phone making business
calls.
Everything you send needs to make a
statement and spell "success" with your materials. You need to look
like an established company.
You will also need a logo. You may want to
get a professional to design your logo that costs a little more. This will make
a statement about your company and you will have it for a while. Letterhead is
optional. Mostly, you probably aren't sending a lot of letters, but if you plan
to send letters you will need letterhead. You will need a proposal template
since you will be sending many proposals to clients. Lastly, you absolutely
need a website. If you don't have a website, you aren't a legitimate business
these days. People want to look you up and if they can't find you on the
internet then it is a red flag. Again, do not make the website yourself. You
can always tell if it is a self-made website. Two essential items for your
website is an inquiry form and mobile optimization. Your website must be
mobile optimized because everyone is searching on their phone.
3.
MARKETING TACTICS
Simple questions to ask yourself is who are
you selling to? Who else is selling to them? What is your focus? Why should a
customer choose you? These are basic questions, but you would be surprised how
many small business owners can't give a good answer to these questions.
E-mail marketing is important; however, it
shouldn't be your main focus. A very low percentage of e-mails actually get
opened due to the mass amounts of e-mails everyone receives daily. Cold calling
is a favorite of many. It is essential so you must like to cold call. Always
leave a message. Many times, people prefer to call back later, however, leaving
a message begins to build that relationship. If they are looking for the
solution you offer, who will they call? Mailings are also good to add into your
marketing mix to send out a couple of times a year. Jumbo postcards mailings
are always a good option. There are many professional postcard companies online
that will design the postcard and handle distributing it to your mailing
addresses. You always want to follow-up with a phone call to get better
results. Trade shows are great to attend but can get expensive. This is a good
way though to get your name out there. Social Media is very important these
days. If you don't know anything about social media, take an online course.
Many people are on social media so it is a great way to reach those that are on
it. Lastly, referrals/networking is extremely important. Once you start to get
customers, you will be able to get referrals. And networking is a great way to
meet new people. Always attend events that potential clients may be at.
1.
SALES
Business owners should know how to sell.
The most important thing is to believe in your company and be able to sell the
concept. You have to know why your product/service is the best and learn how to
sell why it's the best. At the end of the day, customers are buying
"YOU." In most cases, your product is not one of a kind. You need to
convince the customer that "YOU" are the one.
If you are new and a small company, buying
from you is a risk. You have to overcome this your first year. Someone will
have to be your first customer. How will you prove that you are not a risk?
This is something you need to think about and be ready to answer when you are
asked. One way to do this, is say if you work with me, I will be handling your
account personally. You want to put together a list of benefits that you being
a smaller company will be able to offer verse a large company.
2.
SALES CONTRACT
Once you get your first customer, you MUST
have a contract. Don't use your uncle's attorney who specializes in drawing up
wills. You need an attorney who knows your business and specializes in it.
Steal a contract template from online that depicts your business and says
everything it needs to say. Using an attorney to write up a contract from
scratch is extremely expensive and most of the time you can get a better one
online anyway. In the sales contract, DO NOT concede on important points. How
do you know what the important points are? One way is to ask your attorney.
What is it on this contract that I should never modify? One item you will find
on most standard contracts is if litigation occurs it goes to the seller's state.
You never want to change this in the contract because if something does come
up, you will need to hire an attorney in another state and that can get very
expensive. Most people know that it goes to the seller's state, however, some
people will want to change this. You never want to mess with your contract
without consulting your attorney.
Always remember, do not give away the
store. You will always want the business, but it won't be good if you concede
on too many matters. You have to calculate in your business plan and your
financial projections what you are going to charge. If you get business that
you aren't going to charge what you need to charge, then you might as well not
get it. You need to spend your time on the business that will be profitable.
3.
ORGANIZATIONS/TRAINING
You need to be in both national and local
organizations because it gives you instant credibility. Anyone who is part of a
national organization knows you get high-level training and gain industry
knowledge. Additionally, you learn about legislation. You need to know the
laws. Local organizations accomplish the same, but you get local related
industry knowledge and legislation. You can also attend local events verse
spending money flying somewhere. Joining both national and local organizations
are very important for instant credibility.
1.
EMPLOYEES
Eventually, you are going to need to hire
employees. You must have an employee agreement. Again, you can grab a template
online and run it by your attorney. When you hire someone, you will need to
give them a written offer letter, benefits, and employee agreement.
You will need to figure out how much you
will pay your employees and also what benefits you will give them. Being a
small business, you may want to give your employees better benefits they can't
get anywhere else so there is an incentive to work for your business. You will
also need to figure out working hours and supplies you are going to provide.
Additionally, an employee handbook is
essential. You can purchase a corporate handbook template and customize it by
filling in the blanks. You want to provide all of your employees a copy on
their first day and update it each year. The handbook should provide guidelines
on all processes and policies, such as a mission statement, vacation/PTO policies,
etc. You never want to be unclear with anything.
What does a good employee profile look
like? You need team players and someone who has a passion for the job. You
don't want someone to drag them self every day. You also want your employees
to be determined and dedicated. If you provide your employees with incentives,
they will most likely be dedicated.
It is up to YOU to keep your employees
motivated. Engaging your employees is important. Talk to them and see what they
think about different topics. You also need to align your metrics and have
goals for your employees to reach for. Goals help increase employee
productivity. It is important to identify and remove internal roadblocks that
can harm an employee's productivity. Training and professional development
opportunities are important for your employees. And lastly, you must always
remember to focus on your business strategy. You can't please every market. If
a client isn't the right fit and will cause more stress for everyone at your
company, pass the business up.
2.
ACCOUNTING
Probably the most boring thing about owning
a business is accounting, payroll, taxes, etc. Unless you like these things of
course! Unfortunately, if you don't, you have to think about these things when
owning a business.
3.
PAYROLL
For payroll, you can hire an outside
payroll company, have your accounting firm do it, or do it yourself through a
payroll software. You must file your payroll taxes, otherwise, you can go to
jail. You also want to make sure you avoid high late penalties. The government
will charge you if you are late on anything.
1.
ACCOUNTS RECEIVABLE
Make sure you send out invoices to
customers promptly because the sooner you send them out, the sooner the money
comes in. Cashflow is extremely important. You have to stay on top of open
invoices, even if your accounting firm is doing your invoices, more then likely
they are not going to make collection calls. You will also need to send out a
statement of account, which is a document that outlines everything the customer
owes. When you send this out, people tend to pay quicker because they see all
of the money they owe.
2.
ACCOUNTS PAYABLE
You must pay your bills promptly in order
to secure a good credit rating. You want to have a good credit rating because
prospects are going to run a D&B on your company. Get rid of credit cards
that you do not use because this can also harm your credit score. Additionally,
avoid running up credit card debt. Do not get into debt no matter what. It will
kill the business and stress you out.
3.
FINANCIALS
There are two very important documents you
must have. One is a balance sheet (assets & liabilities). Assets are cash
in the bank, the furniture you might have, etc. Liabilities are accounts payable,
outstanding loans, collecting 401K from an employee, etc. Second, is an income
statement (revenue/expenses/profit.) This would include what your sales and
expenses are. You take what you sold, minus expenses, and that is what your
profit is. At the end of the year, that profit gets carried over to your
balance sheet and becomes part of your owner equity for the next year.
It is very important to understand your
financials. If you don't, get a book, attend a seminar, etc. You don't want to
rely on your accountant. You have to be cautious of embezzlement when hiring an
outside company so it's key to understand your financials and be able to notice
anything that doesn't look right.
1.
CORPORATE TAX FILING
Never do your corporate tax filing
yourself. It is complicated and, more importantly, you will always want an
accounting firm to sign off on it.
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IMPLEMENTATION & SOFTWARE TOOLS
·
IMPLEMENTATION
At some point, you have to deliver the
product/service. If you are a staffing firm and are placing candidates, you
have to make sure they stick or you will not get paid. You also need to always
provide high-quality service. High-quality service means repeat business and
referrals. This is one way to help grow your company.
·
SOFTWARE TOOLS
If you are a staffing company, you need a
database that can manage clients and candidates. Make sure you input all
clients, candidates, and follow-ups into the solution. Cloud-Based software
is a way to go with an easy monthly subscription fee. Training is very
important. You need to know how to use your software. If you are going to
invest in software, use that tool to help grow your business. It will make
processes more efficient. It can also help increase customer service. If
someone is out of the office and a question comes in from a client, you can
take a look at the notes in the software and see where everything was last left
with that client. You don't need to wait for that person to be back in the
office.
Once you invest in your software, implement
a mandatory use policy for your employees. For this, you will need a process
handbook. The book defines what you want them to enter and how you want them to
enter it. Data not entered leaves when an employee leaves. This is your data,
this is your business, you want to keep it in the business. Additionally, with software, you can monitor performance and gather important statistics on employee
performance and the business. In order to continue to grow your business, you
need a way to generate reports and identify what is going well in your business
and where you need to improve.
·
AFTER YEAR ONE
In year two, you are going to capitalize on
your achievements. You will have customer references to help bring in new
business. You are going to be able to invest more in your business. You can
invest in more employee training, updating your website, attending an
additional trade show, and maybe it is the time to move into your new office!
After year one, you want to assess how the
first year went and come up with a new business plan for year two. Every year
you want to come up with a new business plan. You will want to brainstorm with
your team new ideas and make sure everyone is communicating what their plan is
for the next year. This helps guarantee there are no inefficiencies and that no
one is doing the same work twice.
Each year, you will want to continue to
hone your skillset and processes. You want to constantly challenge yourself
and change your company as the industry changes. You must continue to be
passionate about what you are doing. The minute you are no longer passionate,
sell the business! ALWAYS continue to dream, but not only dream, but take
action and make it happen. Make sure you celebrate success from both a company
and employee standpoint. You also have to be willing to take risks if you want
your business to be successful, but don't be reckless. Constantly explore new
ways of approaching your business. Know your limits, but never try to stop
exceeding them. Lastly, don't be afraid to let go of low performers. Firing is
very painful, but unfortunately it is necessary. Also, don't be afraid to let
go of high performers if they have a bad attitude and are poisoning the
environment, they have to go no matter how much money they are making for you.
Finally, everyone always sees the end goal,
SUCCESS, but there will always be obstacles along the way. Don't be afraid of
failure. You have to fail a number of times in order to be successful.
To read more related articles of "making money" visit here: onlineibusinesstips.blogspot.com
To read more related articles of "making money" visit here: onlineibusinesstips.blogspot.com
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